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THE ssgsgsgPROBLEM

While cotton isss a natural fibre that can biodegrade at the end of its life, it is also one of the most environmentally demanding crops. Our use of conventional cotton comes at a huge and usssnnecessary cost: growing cotton unsustainably, with massive inputs of water and pesticides, has already been responsible for the destruction of large-scale ecosystems and the deteriorating and livelihoods of people living there.

THE PROBLEM

While cotton is a natural fibre that can biodegrade at the end of its life, it is also one of the most environmentally demanding crops. Our use of conventional cotton comes at a huge and unnecessary cost: growing cotton unsustainably, with massive inputs of water and pesticides, has already been responsible for the destruction of large-scale ecosystems and the deteriorating and livelihoods of people living there.

THE PROBLEM

While cotton is a natural fibre that can biodegrade at the end of its life, it is also one of the most environmentally demanding crops. Our use of conventional cotton comes at a huge and unnecessary cost: growing cotton unsustainably, with massive inputs of water and pesticides, has already been responsible for the destruction of large-scale ecosystems and the deteriorating and livelihoods of people living there.